Righter Communications, Inc

 
Big agency services at design studio rates! For over 30 years, Righter Communications, Inc., a full-service marketing, advertising, and public relations agency located in Altamonte Springs, Florida, has positioned its clients for increased visibility, brand building, and success in a variety of industries worldwide. The agency offers the advantage of being able to act as a single, affordable source for your company’s total corporate communications needs. Righter Communications was among the early pioneers and users of computer-generated graphics to create eye-popping advertising, and we have continued to invest heavily in this technology over the years. However, we also understand the importance of combining these high-visibility images with on-target positioning strategy...a proven formula for differentiating your company, product, or service from your competitors. The agency is experienced in developing internal and external corporate communication strategies that effectively reach employees, preferred vendors, media, prospects, and customers. Experience you can bank on! Agency principals have a combined 90 years experience in top corporate management, sales, marketing, advertising, positioning strategy, and corporate communications while serving over 800 domestic and international companies. Those clients have made us what we are today…a versatile, dynamic agency...small enough that every client gets hands-on attention from our principals, yet large enough to execute a multi-million dollar start-up from concept to positioning, branding, advertising, social media, and whatever else is required for profitable growth. Whether you need just business cards and stationery or a comprehensive marketing plan and new identity….if there's a challenge involved, we'd like to talk to you.
The sign of imagination since 1979
Righter Communications, Inc. 498 Palm Springs Drive, #100
Altamonte Springs, FL 32701 (407) 261-9001 Email: sales@righter.commailto:sales@righter.comshapeimage_4_link_0
A Positioning Case Study 
The rapid growth of 7-Up 
during the 70s is a classic example of a successful positioning strategy. Rather than position the product as just another soft drink, of which there were dozens, the company positioned 7-Up as the 
“Un-Cola,” an alternative to the many sweet cola drinks. This made 7-Up one of two choices rather than one of two dozen. Its rapid rise from obscurity to number three was a testimony to the correctness of that strategy. What can a creative positioning strategy do for your brand?